Why One Fee?

Our one fee only policy is meant to provide a simplified and transparent pricing structure for clients.

We believe the public has a high level of suspicion of financial institutions--"How much am I really paying?" Or, "Is this an unbiased investment recommendation or are they recommending it primarily because of their compensation for the recommendation?" These are valid questions and they aren't easy to answer.

With the NUKU fee polciy, our objectives are aligned with clients as we are not incentivized to make investments that benefit us through some form of extra compensation. Our only incentive is to maximize the performance of your account.

We specifically select investments that are chosen to achieve a clients' investment objectives, and we use only stocks and bonds, so there are no hidden fees.

How Much Am I Paying?

Common Fees Incurred Directly Or Indirectly By Investors

Account management Fees

Fees paid to fully-manage an account

0.0% - 2.0%

Fund management fees

Funds usually charge a management fee, whether its an ETF, index, or mutual fund. This fee is deducted from fund assets and usually in addition to the management fee above.

0.25% - 1.0%

12b-1 Charges

12-b1 fees are fees used to pay the companies and individuals through which investors buy fund shares. 12-b1 fees are deducted from the assets of the specific fund. If 0.25% or less, the fund can still call itself a no-load or no-commission, fund.

Read more: WSJ: What Exactly Are 12b-1 Fees, Anyway?

0.25% - 1.0%


Fees charged for the purchase of a security or financial product.

0.0% - 10% (1)


Basically provided to an asset manager by a broker-dealer as a result of commissions (Higher market prices paid or lower market sale prices received in transactions) generated from transactions in the form of benefits, such as free research or other services, and not paid in cash. Defined in Section 28 of the Securities Exchange Act of 1934. Estimates have put the total value of soft-dollars paid annually in the U.S. at $10 billion.

Read more: Wikipedia: Soft-dollar

0.0% - 2.0% (1)

Sales Loads

Upfront or deferred (back-end) sales charges fees charges can occur when purchasing or selling a fund product. Back-end fees usually diminish over time, but designed to encourage the holding (rather than selling) of the financial product. This fee typically is paid to the selling broker. FINRA limits this fee to 8.5%.

0.0% - 8.5%

Redemption Fees

Similar to a deferred sales charge, this fee is charged to shareholders upon redemption and typically is paid directly to a fund. The SEC limits redemption fees to 2%.

0.0% - 2.0%

Exchange, Account Maitenance, or Purchase fees

Fees charged to shareholders and paid directly to a fund for exchanging, managing, or purchasing fund shares.

0.0% - 2.0%

(1) NUKU estimate.

Read more about our Fees.